Sheraton New York Times Square Hotel Review: Location & Tips

At 811 7th Avenue, directly adjacent to Times Square, the Sheraton New York Times Square Hotel occupies a 51-story tower in the heart of Midtown Manhattan. This review from Marriott’s official page and multiple booking platforms examines what guests actually encounter — from check-in policies and mandatory fees to room quality and how the property compares with nearby alternatives.

Last checked: 2026-08-11

Hotel Name: Sheraton New York Times Square Hotel · Chain: Marriott Bonvoy (Sheraton brand) · Location: 811 7th Avenue, New York, NY 10019, USA · Nearest Subway: 7th Avenue station (B, D, E lines) — 180 feet · Key Amenities: Fitness center, on-site dining, business center, concierge, ticket service · Check-in / Check-out: 3:00 PM / 12:00 PM

Is Sheraton a High-End Hotel?

Sheraton is a 4-star brand under Marriott International, positioned as upper-midscale to upscale — below luxury flags like Ritz-Carlton or St. Regis. The Sheraton New York Times Square Hotel reflects this: comfortable rooms with pillowtop beds and cotton-rich linens, but you won’t find butler service or opulent lobbies. Marriott’s rooms page emphasizes sleep quality with multiple pillows and work desks — features aimed at business and leisure travellers who need reliability, not extravagance.

How Old Is the Sheraton Times Square?

The Sheraton New York Times Square Hotel reportedly opened in 1985. The 51-story tower has undergone multiple renovations since, though specific dates of the most recent refresh are not publicly listed. Multiple third-party listings describe it as a high-rise property with on-site restaurant, bar, coffee shop, and a small market — standard offerings for a hotel of this vintage and size.

Room categories include Superior and Premier guest rooms, which Marriott recommends for extra space and city views. The age of the building means layout quirks exist; some guest reviews on TripAdvisor mention that hallways and bathrooms show wear. The pattern: the public areas (lobby, elevators) feel more modern than some individual room baths.

Does Sheraton NYC Have Free Breakfast?

Standard room rates do not include complimentary breakfast at the Sheraton New York Times Square Hotel. Breakfast is available for purchase: a buffet typically runs from 6:30–11:00 AM on weekdays and 7:00–11:30 AM on weekends, costing approximately USD 35–40 per person, according to Expedia Netherlands.

Some rate packages or Marriott Bonvoy member rates may include breakfast — always check the specific terms when booking. The catch: if you book a standard flexible rate, expect to pay separately for morning meals.

What Is the Best Hotel to Stay at in Times Square, New York?

The answer depends on priorities. The Sheraton New York Times Square Hotel is a solid option for location-conscious travellers, but two nearby alternatives frequently appear in comparisons.

What Is Nicer, Sheraton or Marriott?

The Marriott Marquis at Times Square (1535 Broadway) is the larger, more full-service property with a notable theater entrance and a revolving rooftop lounge. The Sheraton is slightly smaller and quieter, with a more straightforward lobby layout. Guest ratings on TripAdvisor are similar, around 3.8–4.0 out of 5 for both. The Sheraton tends to receive higher marks for bed comfort, while the Marriott Marquis scores better for public spaces and dining variety.

A third alternative is The Westin New York at Times Square, which offers the signature Westin Heavenly Bed and a fitness centre with Peloton bikes — appealing to health-conscious travellers. The Westin typically rates slightly higher on cleanliness and service, though nightly rates can be 10–15% above the Sheraton’s median.

What this means: If price and central location are your main drivers, the Sheraton delivers. If you want a grander lobby or a revolving view, the Marriott Marquis fits. If bed quality and wellness amenities matter most, The Westin may be worth the premium.

What Is the Safest Area to Stay in New York City?

Midtown Manhattan, including the area around Times Square, is considered one of the safest parts of New York City for tourists. High foot traffic, heavy police presence, and 24-hour activity make the immediate vicinity very secure day and night. The Times Square Alliance lists the Sheraton as a 24-hour operating property, which adds to the sense of security.

Compared to other neighbourhoods, Midtown Manhattan has lower crime rates than parts of Lower Manhattan or areas farther uptown. That said, common-sense precautions apply: keep valuables secured, stay aware of your surroundings, and use hotel safes.

The bottom line: For first-time visitors, Times Square and its immediate block are safe, well-lit, and heavily monitored.

Is It Better to Stay Near Central Park or Times Square?

This choice comes down to itinerary. Staying near Times Square, at the Sheraton or similar hotels, puts you steps from Broadway theatres, restaurants, and the subway. The 7th Avenue station (B, D, E lines) is roughly 180 feet from the hotel entrance — a concrete transit advantage.

Staying near Central Park offers quieter surroundings, park access, and proximity to museums (The Met, MoMA) and high-end shopping on Fifth Avenue. The trade-off: you’ll need the subway or a taxi to reach Times Square attractions, adding 10–15 minutes each direction.

For short trips (1–3 nights) focused on entertainment and shows, Times Square wins. For longer stays or families who want morning runs in the park and museum visits, Central Park area might suit better.