Accor operates one of the world’s most geographically diverse hotel portfolios, with over 5,800 properties spanning luxury resorts to economy stays across more than 110 countries. This guide breaks down every major Accor brand, explains how the group is structured as a publicly traded company, and compares its scale directly against Marriott. Whether you are researching where to earn loyalty points or evaluating brands for your next trip, the details below come from corporate disclosures and verified industry sources.

Last checked: 2026-05-29

Group name: Accor ·
Headquarters: Paris, France ·
Number of hotels: 5,800+ ·
Loyalty program: ALL

Key facts about Accor at a glance

1
Group name and HQ

• Accor S.A. is headquartered in Issy-les-Moulineaux, a suburb of Paris, France (Wikipedia)

2
Founded

• 1967 by Paul Dubrule and Gérard Pélisson, who opened the first Novotel hotel in Lille, France (Accor Group – Our History)

3
Listed on

• Euronext Paris, CAC 40 index, ISIN FR0000120404; US OTC ticker ACCYY (Hospitality Net)

4
Current leadership

• Sébastien Bazin serves as Chairman and CEO of Accor S.A.

What hotels are owned by Accor?

Overview of Accor’s brand portfolio

Accor is a French multinational hospitality company that owns, manages, and franchises hotels, resorts, and vacation properties worldwide. According to Hospitality Net, the group has around 45 hotel brands spanning luxury to economy, including a distinct lifestyle segment managed via the subsidiary Ennismore. Upgraded Points notes that Accor’s brand guide materials segment the portfolio into categories such as Luxury & Premium, Midscale, Economy, and Lifestyle for clearer positioning to owners and guests.

Luxury and upscale brands

Accor’s luxury and upper-upscale portfolio includes some of the most recognizable names in global hospitality. These include Fairmont Hotels & Resorts, Raffles Hotels & Resorts, Sofitel, Pullman Hotels, and MGallery. Hospitality Net confirms that these brands anchor Accor’s premium positioning, while Upgraded Points highlights that the acquisition of FRHI (which brought Fairmont, Raffles, and Swissôtel under one roof) was a pivotal move in the group’s luxury strategy. The lifestyle segment within Accor’s portfolio is managed through Ennismore, which oversees brands such as The Hoxton and Mama Shelter, targeting design-conscious and younger travelers.

Economy and midscale brands

The economy and midscale segment forms the numerical backbone of Accor’s global footprint. Budget brands such as Ibis, Ibis Styles, and Ibis Budget are widely recognized across Europe and expanding in other regions. Company-Histories.com notes that these brands are core to Accor’s scale segment, offering standardized accommodations at lower price points. Midscale offerings include Novotel and Mercure, the latter of which Accor acquired in the 1980s as part of its early expansion strategy. This tiered approach allows Accor to capture travelers across a wide income spectrum within the same loyalty ecosystem.

How many hotel brands are under Accor?

Current brand count

As of 2025, Accor manages approximately 45 hotel brands across its global portfolio, according to Hospitality Net. Upgraded Points describes the brand count as exceeding 50 when including sub-variations and lifestyle concepts managed through Ennismore. The number fluctuates over time as Accor launches new brands, divests underperforming ones, or restructures existing labels. For example, the Ennismore joint venture, formed to focus specifically on lifestyle hospitality, added brands like The Hoxton and SLS Hotels to Accor’s ecosystem, as noted by Hospitality Net.

Recent additions or divestitures

Accor regularly refreshes its brand lineup to respond to market trends. Recent additions have focused on lifestyle and extended-stay concepts, reflecting growing demand from younger travelers and remote workers. The group has also streamlined certain economy brands to improve operational efficiency. Corporate publications on the Accor Group website describe a hospitality ecosystem that extends beyond traditional hotels to include co-working spaces, private residence rentals, branded residences, and concierge services, indicating that the brand portfolio continues to evolve beyond conventional lodging categories.

Who is the owner of Accor hotel?

Corporate structure

Accor is a publicly traded company listed on the Euronext Paris stock exchange, where it is included in the CAC 40 index under the ISIN code FR0000120404. The company also maintains a US over-the-counter listing under the ticker ACCYY. Its ownership structure is that of a widely held public corporation, meaning no single majority shareholder controls the group. Institutional investors, asset managers, and retail shareholders hold the float, while the executive leadership team and board of directors oversee strategic decisions.

CEO and board

Sébastien Bazin has served as Chairman and CEO of Accor since 2013. Under his leadership, Accor has accelerated its shift toward an asset-light business model, prioritizing management and franchise contracts over direct property ownership. The board includes representatives from major institutional shareholders and independent directors. This governance structure is typical for large European multinationals, providing oversight while allowing the executive team to execute on operational strategy.

Is Marriott or Accor bigger?

Hotel count comparison

Marriott International operates approximately 8,000 or more properties globally, which places it ahead of Accor’s count of over 5,800 hotels and resorts. Wikipedia notes that as of the mid-2020s, Accor is frequently cited as one of the world’s largest hotel groups by number of rooms and properties, competing directly with Marriott, Hilton, and IHG for global scale. However, the raw property count gap reflects different growth strategies: Marriott expanded aggressively through acquisitions, while Accor has focused on organic development and brand segmentation.

Global presence

Accor maintains a stronger foothold in Europe and Africa than many of its competitors, with properties in more than 110 countries according to the Accor Group website. Marriott has a larger presence in North America and a significant share of the Asia-Pacific market. Wikipedia confirms that both groups compete globally but with regional concentrations shaped by historical acquisitions and development pipelines. For travelers, this geographic split means that Accor may offer more options in certain European and African destinations, while Marriott may be denser in North American and select Asian markets.

Revenue and market position

When comparing revenue, Marriott generally reports higher total sales due to its larger North American presence and owned-asset base. However, Accor’s asset-light model means it generates a higher proportion of fee-based income from management and franchise contracts, which tend to be more resilient during economic downturns, according to Matrix BCG’s brief history of the company. Both groups rank among the top five global hotel companies by various metrics, and the comparison depends on whether one prioritizes property count, room count, revenue, or geographic breadth.

Attribute	Detail
Group name	Accor S.A.
Headquarters	Issy-les-Moulineaux, France (near Paris)
Number of hotels (mid-2020s)	Over 5,800
Countries with Accor hotels	More than 110
Loyalty program	ALL – Accor Live Limitless
Point value (hotel redemption)	2,000 points = €40 (€0.02 per point)
Stock listing	Euronext Paris (CAC 40), OTC US (ACCYY)
Number of brands	Approximately 45
CEO	Sébastien Bazin
Founded	1967

Sources cited

• Wikipedia – Accor
• Accor Group – Corporate site
• Accor Group – Our History
• Hospitality Net – Accor profile
• Upgraded Points – Accor Hotel Brands Guide
• Frequent Miler – ALL Accor loyalty guide
• Company-Histories.com – Accor S.A.
• Matrix BCG – Brief History of AccorHotels Company